Your customers are the lifeblood of your business. Without them, your business can’t survive. And in today’s world, where we have more options and attention spans than ever before, there’s no telling how long you can expect those customers to stay with you if you don’t give them what they want — which isn’t always just your product or service; it might be great customer service, easy navigation, fast shipping, or something else entirely.
Listen first, and then respond
It starts with listening. You want to get a clear understanding of what your customers want and need. But this only becomes more complicated if you’re trying to do it all by yourself. Use the resources that are at your disposal: survey tools, social media channels, Google analytics, and focus groups. If you have friends who are willing there’s always face-to-face talking. Either way, once you’ve heard from them, respond accordingly. Think about how they feel and make sure their needs are met. After doing this for a while – as long as you don’t neglect your own needs or happiness – these people will become some of your biggest advocates for life!
Commit yourself to excellence
All too often, the quest for an excellent customer experience starts and ends at the checkout counter. Why should customers bother once they’ve finished their purchase? With two guiding principles- commit yourself to excellence and show your appreciation-you can turn your customer into a loyal fan. The first step is to set clear expectations of what you are committed to providing. Then, consistently deliver on those promises by exceeding customer expectations. For example, if you tell customers that their food will be fresh when it’s delivered, don’t forget about them after the food arrives; follow up and thank them for their business. And don’t just offer occasional discounts; always be thinking of ways you can surprise and delight your customers so that they never want to leave!
Remember your promise of quality, value, and service
Remember that your customer service will show the love and dedication you have for your business. The quality of your products or services is also a huge factor. If you offer value, deliver on it and make sure it’s worth what they paid for it. In order to be one of those brands that people fall in love with, take care of your customers by:
-responding quickly to customer feedback and requests
-ask for feedback from your customers; this will help you keep an eye on what’s working and how well your promises are being fulfilled
-make sure that your employees are knowledgeable about their product lines and can answer any questions; this way, customers know they’re getting real information about their purchases
-offer incentives for referrals or repeat purchases; doing this not only shows a customer how much you appreciate them but creates more opportunities for them to spread the word about how great your business is. And even if they don’t tell anyone else, just making them feel appreciated is something every company should do.
-Ask your customers to tell their friends and family about the good experience they had with you
-Offer discounts or give away freebies when someone refers a friend
Give back more than you take
No one wants a fair deal. They want more than they give, which is why giving back will make your customers love you and buy from you more often. You can show your appreciation for them by offering free shipping or offering free samples so they can experience the quality of your products before purchasing. Once they know how good your product is, it’s easy to sell them on anything else you offer. You might also consider gifting something small like an eye shadow palette or an ornament with every purchase. These small tokens are inexpensive but will cost you less in the long run because your customer is much more likely to keep coming back for more. Some other ways to get your customers to fall in love with you are by responding quickly and genuinely when they contact you about their order, letting them know when their package has been shipped out, and providing excellent customer service. The best way to make people fall in love with you is through personal interactions.
Stay away from negative energy
Do not give your customers any negative experiences. It is essential that you look at how others do business, and if you are determined to have a sustainable business, then avoid negativity as much as possible. Focus on giving great customer service, treating people the way you would want to be treated, and ensuring that your customers know they can count on you for anything. This will go a long way towards building up positive energy around your company and generating some truly loyal customers. By making sure that all of your interactions with customers start off on the right foot, you’ll soon find that many of them are more than happy to recommend your services. They might even become fans who will advertise for you through word-of-mouth marketing. All this takes is one simple gesture, like sending thank you cards or flowers after someone has made a purchase from your store. That’s nothing compared to what you get back: the feeling of warmth and belonging when someone gives something extra back to you out of the blue.