Small business is small in scale but it doesn’t mean it calls for a short time than big business. However, more time and effort are needed by small business owners since one covers all or multiple works when it comes to a small business running. Even an order with a low transaction call for the same steps as one with a high transaction. Therefore, small businesses or self-employed businesses need high time and money efficiencies. So, automation is of great importance for small businesses and if it runs well, they will gain more money.
If automation is still new to you, you should learn about it immediately. It may sound complex, but it runs easily actually, perhaps calling for some process improvement or some tools even like an application on the smartphone.
E-Commerce Order Automatic Checking
Are your customers allowed to check their orders on their own? If they are, congratulations to you! 70% of your time has been saved for other more important items dealing.
Such an automatic system allows customers to check their online orders anytime and anytime. In other words, customers are able to manage themselves based on such a system. In addition, such a system is beneficial to reorder next time.
Moreover, no customer service staff isn’t needed (you know staff hiring always costs huge). Customers will have a better shopping experience online so that they’ll be more possible to order next time. Better experience surely leads to more orders.
Marketing Automation
The essentiality of marketing is communications. Communications make it possible for more people to know how excellent your products are and how worthwhile they cost. Sadly, the cost of communications is so uncontrollable that it always goes beyond the budget silently. When automation is used for marketing, however, everything will be simple. Unlimited marketing messages can be sent in one go to all old customers and potential customers. Such messages can be set to be automatically sent someday and no further steps are needed. All marketing campaigns for a whole year can be set at the beginning of a year so that no efforts are needed when a day is approaching.
Customer Service Automation
Customer service automation is so important and necessary for small businesses that it can both save your time and boost your business. For every business, customers are the key.
The more you understand how important customer service automation is, the better the relationship between you and your customers will be and the more money you’ll earn from your businesses.
A customer service automation is such a huge and complex system that it calls for multiple parts contributing to it. For example, you should have an auto-reply feature that makes it possible for the system to automatically reply to customers’ messages without your knowledge. Your automatic reply is not limited to text alone and it can be also in voice or video that has been recorded in advance, which is beneficial to leave an optimal first impression on your potential customers or to comfort mad customers’ emotions.
A customer service automation system also helps to record customers’ birthdays so that a gift or coupon code will be automatically sent to them in order to call back them to make an order. All the benefits of a customer service automation system lead you to more money earning.